NSFA Webinar: How to Avoid Fundraising's Quiet Killer: Donor Attrition
Webinar: How to Avoid Fundraising’s Quiet Killer: Donor Attrition
*Free Webinar | December 11 | 12 - 1 PM CT | Register Today
In this session you will learn how to step off the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. Jay is ready to teach you:
• How to establish a powerful and engaging web presence that retains donors.
• What we can learn from the annual Fundraising Effectiveness Survey Report from AFP
• Why donors leave and what to do about it
• 6 key drivers that can double the lifetime values of your donors
• Methods for creating repeat donors.
Jay Wilkinson is a lifelong entrepreneur and longtime business owner. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. He speaks regularly on the topic of nonprofits and the web throughout the United States. He has appeared on CNN and other news outlets discussing how emerging technologies are shaping our future and is considered a leading authority on the impact of marketing on the web for nonprofits.
Unable to attend but would like to learn more? Be sure to register on the GotoWebinar link after you have signed up for Eventbrite and the webinar recording link will be sent to you.
*Free to NSFA Members, $25 for Non-Members